For at least five years (longer in the underground rock world), we’ve been repeating and reliving the 90s. This website is prime evidence– none of us are immune, even worldly sophisticates such as yours truly. Humans are always retreading pop culture from years past. The cartoon snake devours its action figure tail while hissing, “I WASSS ONSSSE A MAAANNN”
As you’ll kindly recall, the 1990s were all about the 1960s and the 60s hangover that was the early 70s. Smash Mouth appeared on the scene in the 1990s as a 60s-schlock appropriating ska-punk band and then ruined rock music forever. Our friends and loved ones wore “flare jeans” from Old Navy that were just rebranded bell bottoms. People sewed little cutesy flower patches all over their jackets, pants, and backpacks. Psychedelic rock came back in a big way and songs got way too long again. And, to add 20 pounds of shit to an already-full 10 pound bag, Austin Powers came along and ruined movie quotes forever.
In 1994, GI Joe was also feeling some 60s nostalgia. To supplement its main GI Joe line and celebrate the brand’s 30th anniversary, Hasbro released a Commemorative Collection of 3 ¾” figures styled after the 12” figures of old. They were counting on older collectors with nostalgia for the old 12” toys to buy these new figures, and probably hoping that some GI Joe-loving kids would pick a few of the toys up, too.
I was a 10 year old kid in 1994, and I only had a loose idea of what GI Joe looked like in the 60s and 70s. But I did have several figures from the Commemorative Collection, which I integrated seamlessly into my ARAH Joe collection.
Today we’re taking a look at the 1994 GI Joe Action Sailor, who is simultaneously a burned-out hippie and a lapdog of the military industrial complex. Nostalgia is fun!
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