In 2001, I was going to Jack in the Box a lot. Not only did one of my friends work there, but it was also the New Hotness in town. Previously, we only really had McDonald’s, Burger King, Subway, Wendy’s, and some regional-type places like Arctic Circle.
In 2001, there was also something of a 12″ doll renaissance going on. The Toys R Us shelves were packed with Action Man, Max Steel, GI Joe, 21st Century Toys, BBI, and The Corps! in Barbie Doll scale. I would browse those toys every time I visited, but I never bought any.
Action Man and Max Steel also had pretty prominent Saturday morning cartoons at the time. When I saw the commercials for the cartoons (or, rarely, even caught the shows themselves), I liked the designs. I also thought the toys had some good stuff going on. But I never bought any, as I was much more into 3.75″ scale dolls and dolls that transformed into either vehicles or techno-organic beasts.
But, one day at Jack in the Box, I noticed they had a Max Steel Kids Meal toy line going on. I purchased one of the toys along with my traditional two tacos and Big Cheeseburger (how I miss that menu item).
A couple years ago, I got some of the other toys in the series, both because they are cool and because they aren’t really documented anywhere on the internet.
So here’s a quick review of (most of the) Jack in the Box Max Steel Kids Meal toy line from 2001.
GI Joe fans, you might actually be interested in this.